New Strava Challenge
Blue Monday is a name invented as a marketing stunt for the most depressing day of the year. According to Wikipedia. That gives us as marketing professionals food for thought. To evoke something negative to immediately gain attention and thereby quickly activate a message?
“The most depressing day of the year is coming, so stock up on drinks, chips, and snacks, burrow under your warm blanket on the couch, and binge-watch shows all day.
Unwise, because positivity works better for brand building. Our advice? Move! As a brand and especially as a person, because this is the way to activate your happiness hormones. Today, the weather is cooperating, because looking outside, we see the sun shining on...
Right! Under a bright blue sky.
A good time to turn this Blue Monday into a fitness goal. That's why today is our new Score on Strava challenge! Run as many kilometers as you can until the end of February and we'll dress you entirely in blue. In Pinchhitter blue. Will you be wearing our tracksuit in March?
Join the club https://lnkd.in/e45NtKpX Go for it.
Ready to score?
CANTINE PRACTICE
Then let us hear from you! We love to think with you about strategy, creation and media that do deliver results. So leave your details here and give us a reason to get started.
Blue Monday is a name invented as a marketing stunt for the most depressing day of the year. According to Wikipedia. That gives us as marketing professionals food for thought. To evoke something negative to immediately gain attention and thereby quickly activate a message?
“The most depressing day of the year is coming, so stock up on drinks, chips, and snacks, burrow under your warm blanket on the couch, and binge-watch shows all day.
Unwise, because positivity works better for brand building. Our advice? Move! As a brand and especially as a person, because this is the way to activate your happiness hormones. Today, the weather is cooperating, because looking outside, we see the sun shining on...
Right! Under a bright blue sky.
A good time to turn this Blue Monday into a fitness goal. That's why today is our new Score on Strava challenge! Run as many kilometers as you can until the end of February and we'll dress you entirely in blue. In Pinchhitter blue. Will you be wearing our tracksuit in March?
Join the club https://lnkd.in/e45NtKpX Go for it.
game elements
