Media mix is not just about reach, but about scoring drive

[Interview] Dolf Hoogwerf (Pinchhitters)

 

Dolf Hoogwerf, is co-founder of creative media activation agency Pinchhitters, we talk to him about more effective advertising, among other things.

Can you introduce your company?

Pinch hitters are players who are always in the right place: where they can score. They are those who create chances and perform immediately, who can therefore make the difference even during the game. They get the hands together, the crowd on the benches. Because Pinchhitters have scoring drive. Just like us. Because Pinchhitters is a media activation agency that always puts (emerging) A-brands and scale-ups in the right place with creative campaigns and powerful media mixes. From creation to execution, we provide media activations that score for clients such as No Fairytales, CoffeeCompany, TEC Entertainment and Sport2000. And we operate as a boutique agency.

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[Interview] Dolf Hoogwerf (Pinchhitters)

 

Dolf Hoogwerf, is co-founder of creative media activation agency Pinchhitters, we talk to him about more effective advertising, among other things.

Can you introduce your company?

Pinch hitters are players who are always in the right place: where they can score. They are those who create chances and perform immediately, who can therefore make the difference even during the game. They get the hands together, the crowd on the benches. Because Pinchhitters have scoring drive. Just like us. Because Pinchhitters is a media activation agency that always puts (emerging) A-brands and scale-ups in the right place with creative campaigns and powerful media mixes. From creation to execution, we provide media activations that score for clients such as No Fairytales, CoffeeCompany, TEC Entertainment and Sport2000. And we operate as a boutique agency.