PepsiCo and Pinchhitters winners of the ISMI 360 Shopper Marketing Awards during Catch the Shopper ’25.

During the trade event Catch the Shopper ’25, the ISMI 360 Shopper Marketing Awards were presented yesterday afternoon. The grand prize went to PepsiCo for the “Flamin” Hot" campaign – a case that, according to the professional jury, perfectly demonstrates how to truly influence shopper behavior with a smart 360 approach.

The winning campaign stood out due to sharp insights, a clear objective, strong integration of brand, channels, and resources, and demonstrable results. Jury chairman Jurgen Mohr (ISMI): “This case shows what Shopper Marketing looks like in 2025: powerfully executed, on-trend, and super effective.

The award ceremony was one of the highlights of Catch the Shopper 2025, which this year fully revolved around the theme “The Future is Now”. In a rapidly changing retail landscape – driven by technology, data, and evolving consumer behavior – the event focused on one central message: ‘standing still is not an option’.

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During the trade event Catch the Shopper ’25, the ISMI 360 Shopper Marketing Awards were presented yesterday afternoon. The grand prize went to PepsiCo for the “Flamin” Hot" campaign – a case that, according to the professional jury, perfectly demonstrates how to truly influence shopper behavior with a smart 360 approach.

The winning campaign stood out due to sharp insights, a clear objective, strong integration of brand, channels, and resources, and demonstrable results. Jury chairman Jurgen Mohr (ISMI): “This case shows what Shopper Marketing looks like in 2025: powerfully executed, on-trend, and super effective.

The award ceremony was one of the highlights of Catch the Shopper 2025, which this year fully revolved around the theme “The Future is Now”. In a rapidly changing retail landscape – driven by technology, data, and evolving consumer behavior – the event focused on one central message: ‘standing still is not an option’.