Zaankracht

01

The Kickoff

Working at Schiphol is not just a regular job. It's playing a role in a 24/7 world city. Zaankracht Employment Agency is a specialist in this beating heart of the Dutch economy and is constantly looking for new colleagues: from ground stewards to platform and baggage handlers.

In a job market where everyone is crying out for staff, you have to get noticed. Zaankracht was looking for inflow. Real inflow. So they asked Pinchhitters for a campaign that is not only visible but literally moves with the target audience.

02

The Game Plan

We chose an approach that fits a place where the Netherlands is constantly in motion: Smart Location Targeting.

Creation that touches

  • Video content, produced directly on location: the Skycademy.
  • Display, Rich Media, Stories, and Search in all relevant formats for both app and web.
  • A visual and recognizable style that plays on Schiphol's energy: dynamic, authentic, and close.

Smart media deployment

  • Advertise through Facebook, Instagram, and Google.
  • Continuously optimize for reach, viewability, and engagement.
  • And that action? Don't scroll, apply!

Because we were precisely visible where the target audience is located, both physically and digitally, a campaign was created that resonated and converted.

03

The Score

The campaign proved that with the right combination of creative content and targeting, you can achieve not only reach, but also movement:

  • 1,000,000 people reached
  • 4.06% CTR - well above average in recruitment campaigns
  • Hundreds of new applicants

Zaankracht got exactly what it needed: engaged people in the right places and full classes every month.

Ready to score?

CANTINE PRACTICE

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