TEC Entertainment chooses Pinchhitters as media and activation partner for the musical “Our Jordan”

Amsterdam, March 21, 2024 – TEC Entertainment, known for musical productions such as We Will Rock You and Jesus Christ Superstar, Pinchhitters has been chosen for all media activations surrounding the musical “Onze Jordaan”. This choice followed a brief pitch period in which several agencies were given the opportunity to present their vision for the musical's promotion. Pinchhitters distinguished itself with a tailor-made media and content strategy, suited to the (hyper)targeting this musical requires. “Onze Jordaan,” written by Diederik Ebbinge, will premiere this fall at the DeLaMar Theater and is an ode to the well-known Amsterdam neighborhood and its rich history from liberation to the present day. This story is told musically with songs by, among others, Willy Alberti, Johnny Jordaan, and Tante Leen.

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Amsterdam, March 21, 2024 – TEC Entertainment, known for musical productions such as We Will Rock You and Jesus Christ Superstar, Pinchhitters has been chosen for all media activations surrounding the musical “Onze Jordaan”. This choice followed a brief pitch period in which several agencies were given the opportunity to present their vision for the musical's promotion. Pinchhitters distinguished itself with a tailor-made media and content strategy, suited to the (hyper)targeting this musical requires. “Onze Jordaan,” written by Diederik Ebbinge, will premiere this fall at the DeLaMar Theater and is an ode to the well-known Amsterdam neighborhood and its rich history from liberation to the present day. This story is told musically with songs by, among others, Willy Alberti, Johnny Jordaan, and Tante Leen.