Unlimited Albufeira

01

The Kickoff

During the summer months, Unlimited's parties sought maximum visibility in Albufeira and Zakynthos. The brief was clear: get into the rhythm of the vacationers from the moment they land and don't let go. Target group: young people between 18 and 25 who are ready for the night. We reach this target group with Smart Location Targeting.

02

The Game Plan

We chose a game in which location data and social reinforce each other. With Smart Location Targeting we literally caught the target group at two crucial locations: the airport and the strip. This way we built up a high net reach and repetition within a short vacation period.

The creations were mobile first (display and rich media with video) and a simple call to action; “Yes, I want to party!”. We came to score through our continuous proximity. From the first step off the plane to stepping on the Strip; our ad continued to haunt you.

Through Facebook and Instagram, we brought recognition and atmosphere to the timeline, stories and reels. With three clear UPSs, we directed partygoers to Unlimited's Instagram page. Curiosity turned into intent. Tickets were sold!

03

The Score

With over 1 million touch points, we made Unlimited visible to all partygoers at the airport and strip throughout the summer. The click-through rate on the Smart Location Targeting ads was many times above the mobile benchmark indicating that the message perfectly matched the context and the moment, with 50,000 profile visits and thousands of new followers on Instagram as a follow-up. This not only grew awareness but also the fan base ready for Unlimited's next events. As a result, the parties quickly sold out. And speaking of awareness; the organization is now also nationally known after participating in the Videoland series “Proppers in Albu"!

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