Smart location targeting
Smart Location Targeting combines your online media mix with the location behavior of real people. This way, we bring your brand closer to your target audience. Of course, completely GDPR proof.
Smart Location Targeting uses combined location data such as GPS, Wi-Fi and cellular networks to determine to within a few feet where a phone is or has been.
This is how we build audiences that truly matter; whether it's festival-goers or specific shoppers at supermarket locations where you are actually on the shelf.
And we measure results not only in digital figures, but also in footfall. In other words, did your digital campaign really bring more visitors to an offline location such as a sports store, supermarket or event?.
Step by step
01
Tracking
We continuously collect location signals from billions of cell phones via data sources such as GPS signal, GSM, WiFi and apps. Both real-time and historical data. We not only know where your target group is now, but also where they have been recently. In this way we track your target group at a competitor's site, in the shopping street or at the gym.
02
Analyze
By combining different locations, we can get to your target audience precisely. Uniquely, we measure to a few meters accuracy, so even in-store traffic becomes visible. All this data is converted, GDPR-proof, into an anonymous ad ID that we can use to advertise directly or export it to your own environment.
03
Advertising
From then on, we bring creative campaigns to the phone via (mobile) web, apps, TikTok, X or Meta Suite. We also filter on gender and age. This way we lead your target group to the (digital) store floor or activate them to your website. Advertising is possible at any time. Real-time when someone is at a certain location, but also at any time and based on historical data.
04
Activate
Through the location movements of the IDs, we can see exactly who acted on your campaign. Both online and offline. In fact, we even know who actually went to your store or location after seeing our ads. Footfall is what we call that. And this precision is what makes us unique!
Wondering what precision costs?
Enter your name and email and receive our Smart Location Targeting rates immediately.
Why this is really different
- Online advertising based on real offline behavior. This way you reach people who are currently in the market for your product. For example, because they walked into your competitor's store.
- We measure not only reach, but real actions: who walks to your store, who responds online, who converts.
- Transparent & GDPR-proof: all data analysis & tracking is anonymous, in compliance with privacy regulations.
- As a result: you can anticipate, adjust, optimize. Not afterwards, but continuously during the campaign
Benefits at a glance
- Target groups available within 48 hours.
- Campaigns live within 5 business days.
- Fully AVG-proof and transparent.
- Footfall can be measured in detail: we see not only who was in the neighborhood, but also who actually walked in.
- Perfectly scalable: local or national, without loss of quality.
“Multiple touchpoints = more opportunities to score. We make sure you get those opportunities.”
Ready to score?
CANTINE PRACTICE
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